Many years ago the CRM (customer relationship management) industry exploded. Organizations realized that if they kept better track of their customers and prospects and their relationship building exercises with those contacts, they could improve their processes and replicate their successes. Suddenly, the rolodex and the single sales guys copy of “ACT!” was not enough. Companies invested in integrating their information, and suddenly, they had TONS of information. The marketing department started demanding access to the data that helped them watch the tie between their activities and the process of the sales department. Amazing things happened to increase the sales and relationships companies had with their customers. There is so much more about this evolution that had an impact. One of the biggest wins was the fact that now many managers could see and measure the success of the initiatives they were doing – where it counted – the deal pipeline.
We are really at the early stage of another powerful industry explosion. The Talent Management processes are being taken more seriously than ever. Yes, there have been processes, employee development programs, etc., for as long as companies have had employees. However, the heat is rising in the real attention the processes are getting. Organizations are understanding that it is critical to track and manage the development of their employees. A lot of activity and dollars are being spent on these initiatives. These projects and systems are generating a LOT of data. Everybody loves data. I am sure your favorite item in your inbox is the huge spreadsheet with the reams of data in rows and columns, and occasionally, a pie chart or bar chart helps make the data consumable. But what does it mean???? read more »